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Bullring Shopping Centre

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S/B/346. Error evaluations of the survey How do Undergraduate Students at UCE Perceive Bullring?

WORDS:
900
DATE:
2007
PRICE:
9.99 GBP

The paper examines the errors committed by the respondents during the market research for Bullring shopping centre in Birmingham evaluating the questionnaire design and data analysis, its accuracy, ethical issues, etc.

 

KEYWORDS: Questionnaire, market research, respondent, Bull Ring,

 

S/M/362. How do Undergraduate Students at UCE Perceive Bullring?

WORDS:
2700
DATE:
2007
PRICE:
29.99 GBP

The paper examines the customers' perception of Bullring Shopping Centre in Birmingham providing the company's background, identifying their marketing problems, and conducting a survey of the UCE undergraduate students' attitudes towards the centre. Conclusions are made about the respondents' buying behaviour suggesting recommendations for more effective marketing communications.

 

KEYWORDS: Bullring, perceptions, consumer behaviour, undergraduate students,