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C/M/1785. Marketing Communications of Bulldog Brand
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the role of marketing communications in the effective brand positioning among the consumers conducting a case study of the Bulldog brand image through marketing communications mix. Modes of communication used for the brand building are described including advertising on television, radio, print, websites, etc. Forecasts are made about the future of advertising.
KEYWORDS: Marketing Communications, Bulldog Brand, advertising,
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