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P/M/523. Budweisers advertising campaign: analysis and recommendations
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the Budweiser brewers advertising campaign and describing their background, image, target consumers and success factors. A review of communication theory is given with examples drawn from Budweiser practices including branding, customer and competitor analyses, etc. Recommendations are given to further develop the companys success in integrated marketing communication.
KEYWORDS: budweisers, advertising, campaign, recommendations,
Other Papers On: Budweiser
Other Papers On: Campaigns
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