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P/B/733. Problems of Budweiser sales during World Cup 2006

WORDS:
999
DATE:
2006
PRICE:
9.99 GBP

The paper addresses the problems of Budweiser, one of the sponsors of the World Cup 2006, related to selling their product in Germany during the world cup match. The history and background of the company are reviewed, their efforts in pushing Budweiser beer sales in Germany are described.

 

KEYWORDS: Budweiser, World Cup 2006, alcohol,

 
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