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BT Group plc

P/M/711. Customer satisfaction: statistical analysis of BT customer study data

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the statistical analysis of the BT customer study data investigating the levels of customer satisfaction with BT overall performance and the performance of each BT customer categories (business channels), i.e. BT Direct, BT Local buyers and BT Resellers. The variables that contribute to customer satisfaction are identified and evaluated.

 

KEYWORDS: Customer satisfaction, statistical, BT, SPSS,

 
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