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BT Group plc
C/F/816. Impression Management in BT 2009 Annual Results
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of impression management in corporate performance reports using a case study of the telecommunications services provider BT Group Plc. A report on their performance over 2009 is reviewed examining the reaction of the media to its publication, the impression management tactics usied by BT, and the critique of the BT annual reporting.
KEYWORDS: BT Group, Financial Reporting, Impression Management,
Other Papers On: BT Group plc
Other Papers On: Financial Accounting
Other Papers On: Other Management
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