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BT Group plc

C/B/746. BT Group: Strategic Analysis

WORDS:
4900
DATE:
2007
PRICE:
49.99 GBP

This paper tackles the key issue facing the BT Group: how to expand their business in the international markets while continuing to build and defend the UK home market for voice and data services. This involves an external and internal assessment of the BT Group and the UK telecommunications sector. The paper proposes various options for BT Group and, in the final section, recommends an approach for BT Group to achieve their strategic objectives.

 

KEYWORDS: BT Group, strategy, strategic options, industry analysis, telecommunications sector, i,

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