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BT Group plc
C/B/3494. Strategic Analysis of BT
- WORDS:
- 2400
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper analyses BT. The paper consists of an overview of BT, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to BT. Porter's 5 Forces analysis of BT is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting BT.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, BT,
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