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BT Group plc

C/B/332. British Telecom: Analysis of the external environment and potentials of growth

WORDS:
1900
DATE:
2006
PRICE:
19.99 GBP

The work analyses the macro and micro industry environmental factors that could have an effect on the British Telecom Group plc. The globalisation of service providers presents BT with a wide spectrum of opportunities that include expansion to newer locations. However, the advent of technology and the rapid rate of technological advancements pose a threat to the existing offerings that BT has to make. The article discusses the key strengths and weaknesses of BT, looks at the opportunities that BT has and can create, and makes a note of the threats it should be aware of.

 

KEYWORDS: british, telecom, external, environment, potentials, growth,

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