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Britvic

C/B/2785. Analysis of the UK soft drinks industry

WORDS:: 2600
DATE:: 2010
PRICE:: 29.99 GBP

This paper analyses the UK drinks industry (non alcoholic), focuses on potential companies to buy, discussing some major drink companies within the UK industry and by looking at economic indicators, such as capital requirements, environmental and governmental factors, Absolute cost advantage, learning curve, and industry consolidation Companies that are discussed include Rubicon beverages, Merrydown PLC, Red Bull Company, Princes soft drinks, Cott Beverages, Gerber foods soft drinks and Britvic soft drinks. A summary of findings and main arguments is given.

KEYWORDS: Investment analysis, drinks industry, Rubicon beverages, Merrydown PLC, Red Bull Company, Princes soft drinks, Cott Beverages, Gerber foods soft drinks and Britvic soft drinks,

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P/M/252. Marketing Communications Plan for the Introduction of New Product: Smoothie

WORDS:: 6000
DATE:: 2003
PRICE:: 69.99 GBP

This report presents marketing communications plan for the introduction of new product (Smoothie) by one of UK largest soft drink manufacturers - Britvic. Report consists of the following sections: context analysis of the market (including PEST and SWOT analyses), definition of marketing objectives, strategy definition and implementation, segmentation, targeting and positioning, promotional strategy, budget and evaluation and control.

KEYWORDS: marketing, communications, plan, introduction, product, smoothie,

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