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Britvic
P/M/252. Marketing Communications Plan for the Introduction of New Product: Smoothie
- WORDS:
- 6000
- DATE:
- 2003
- PRICE:
- 69.99 GBP
This report presents marketing communications plan for the introduction of new product (Smoothie) by one of UK largest soft drink manufacturers - Britvic. Report consists of the following sections: context analysis of the market (including PEST and SWOT analyses), definition of marketing objectives, strategy definition and implementation, segmentation, targeting and positioning, promotional strategy, budget and evaluation and control.
KEYWORDS: marketing, communications, plan, introduction, product, smoothie,
Other Papers On: Britvic
Other Papers On: New product development
Other Papers On: Marketing Communications Plans
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