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British Sky Broadcasting
P/B/90. Analysis of British Sky Broadcasting
- WORDS:
- 7000
- DATE:
- 2001
- PRICE:
- 79.99 GBP
This paper analyses British Sky Broadcasting (BSkyB), the leader in digital television in Great Britain. Due to some changes in the technology - company's position is at threat of intense competition. This report therefore aims to suggest how should BSkyB reposition themselves to fully exploit the digital age? Company was analysed through SWOT, PEST, Boston matrix, Porter's Six Forces, EVR Congruence, Financial Analysis, Ansoff's matrix and Competitive Analysis. It has been discovered, that BSkyB are well positioned to concentrate on its retail activities due to the company's sound financial position, customer focus, high brand recognition, and experience in acquisitions and new product launches. Several other important suggestions are made in order to assure that company will perform successfully in the future.
KEYWORDS: british, sky, broadcasting,
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