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British Museum
C/T/191. British Museum as heritage tourism destination
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the resent marketing approaches used by the British Museum to attract visitors to the collections of national heritage exhibited in the museum. The profile of the British Museum is presented touching on its history, architecture, visitors, exhibitions, use of modern technology, etc. The museum’s effectiveness in diversifying and attracting visitors is evaluated.
KEYWORDS: British Museum, heritage tourism, visitors’ attraction,
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