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British Army
C/B/3095. Direct marketing: case study of The British Army
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper aims to presents strategies to improve the army’s direct marketing strategy. The paper begins by performing a detailed PEST and SWOT analysis. This is followed by the direct marketing campaign, which presents the campaign structure, promotional material, likely outcomes, campaign methods and execution, and budgeting, cost and time frames analysis. The paper also provides a description of the campaign, and concludes with a summary of the future development of the plan.
KEYWORDS: The army, direct marketing, PEST, SWOT, campaign structure, promotional material, budgeting, outcomes, cost,
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