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British Airways

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C/M/2593. Differentiation and Positioning Strategies of British Airways

WORDS:
2200
DATE:
2012
PRICE:
29.99 GBP

The paper examines differentiation and positioning strategies of British Airways (BA) comparing them with strategies used by other airlines including low-cost carriers, Virgin Atlantic, Singapore Airlines, etc. in terms of innovation and premium services.

 

KEYWORDS: Differentiation, Positioning, British Airways,

 

C/M/2587. Dissertation. Impact of economic recession on low-cost airline carriers in UK: case study of EasyJet

WORDS:
8350
DATE:
2011
PRICE:
89.99 GBP

The paper looks at the performance of the UK based low-cost airline carrier EasyJet evaluating it in the context of the current economic recession in the UK. Literature is reviewed on the UK economy and airline industry, EasyJet’s strategy against their competitors, i.e. Ryanair, BMI and British Airways (BA), EasyJet’s financial results as of 2010, etc. The dissertation employs the methods of secondary research and primary research based on questionnaires distributed within a focus group of travelers to identify the patterns of their buying behaviour. Conclusions are made about competitive threats faced by EasyJet within the European air transportation industry.

 

KEYWORDS: Dissertation, economic recession, low-cost airline carriers, EasyJet, Ryanair, BMI, British Airways, air transportation, airline industry,

 

C/M/2562. Customer relationship marketing strategy at British Airways

WORDS:
2300
DATE:
2012
PRICE:
29.99 GBP

This paper looks at British Airways (BA), and aims to evaluate their customer relationship marketing strategy. The study begins by providing background information on BA, and the market in which they operate. A SWOT analysis is carried out, and the paper then performs a competition and customer analysis. A value chain analysis is carried out, and the paper also looks at their product and brand image, along with their services. Conclusions are made regarding recommendations.

 

KEYWORDS: British Airways, BA, customer relationship marketing, SWOT, competition analysis, customer analysis, Value chain analysis,

 

C/M/2504. Employee relations and crew dispute in British Airways

WORDS:
2500
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the cabin crew strikes in British Airways (BA) of May 2010. The background of the cabin crew dispute is explained, the actions of the BA management and trade union are analysed, the effects of the strike on the company are evaluated considering whether the conflict could be avoided.

 

KEYWORDS: British Airways, BA, crew dispute, employee relations, trade union, strike,

 

C/M/2482. Dissertation. An investigation into the importance of branding and brand loyalty in the airline industry. Case study British Airways.

WORDS:
17900
DATE:
2012
PRICE:
179.99 GBP

This dissertation looks at the importance of branding and brand loyalty in the airline industry, and uses British Airways (BA) as a case study. The study begins by identifying the background to the study, and to the case study. The dissertation aims to answer the following questions, “How effective has BA been in developing its brand” and “How has this brand development impacted upon the customer-brand relationship and their loyalty to the airline”? The review of literature discusses a wide range of topics, including product strategy, brand identity at BA, branding at BA, benefits of brand loyalty, and product levels. After the review of literature has been completed, the study then identifies all of the aspects regarding the research methodology. The study then analyses all of the data collected, and discusses the findings in detail.

 

KEYWORDS: Dissertation, branding, brand loyalty, airline industry, British Airways, BA, customer-brand relationship, product strategy, brand identity!,

 

S/F/320. International accounting standard provisions. Case study. British Airways

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

This paper looks at the effect of international accounting standard provisions in relation to the accounting theory and uses British Airways (BA) as a case study. The paper begins by providing background information on the case study, and follows with an examination of accounting policies at BA. Revenue recognition, frequent flyer accounting and property plant equipment (IAS 16) is evaluated. The paper then goes on to discuss accounting policies at BA for new asset purchases, and accounting policies for maintenance accounting is also assessed. Different financial instruments are evaluated, some of which include hedge accounting, fair value hedge, and cash flow hedge.

 

KEYWORDS: international accounting, accounting theory, British Airways, BA, accounting policies, Revenue recognition, Frequent Flyer Accounting, Property Plant, IAS 16, Hedge Accounting, Fair Value Hedge, Cash Flow Hedge,

 

C/M/2381. Role of organisational culture in organisational behaviour

WORDS:
1900
DATE:
2011
PRICE:
19.99 GBP

The paper examines the role of corporate culture in shaping organisational behaviour through employee motivation, conflict resolution and change management. A case study is presented of the relations between the senior management and the employees of British Airways (BA) that resulted in the strikes organised by BA crew and staff. The importance of organisational culture in the performance of organisations is highlighted.

 

KEYWORDS: organisational culture, organisational behaviour, British Airways, BA strikes,

 

C/F/1264. An examination of the impact of low cost airlines on the European Airline Industry

WORDS:
2650
DATE:
2011
PRICE:
29.99 GBP

This paper examines the European Airline Industry, and assesses the impact of low cost airlines on the industry. The paper begins by providing information on the background to the industry, and follows by evaluating deregulation and liberalisation. The operational and product features related to low cost strategies are discussed before the paper evaluates low cost airports for low cost airlines. The impact that low cost airlines have on the industry are assessed, and the paper then looks at consolidation and implementation issues. Competition in the industry is discussed and the financial performance of Ryanair, British Airways, and the Lufthansa Group are all examined. Social benefits and tourism related aspects concerning low cost airlines are evaluated before conclusions are made.

 

KEYWORDS: European Airline Industry, low cost airlines, deregulation, liberalisation, operational features, product features, low cost strategies, consolidation, implementation, Competition, financial performance, Ryanair, British Airways, Lufthansa Group, tourism.,

 

C/OM/367. An examination of total quality management in the service industry

WORDS:
2400
DATE:
2011
PRICE:
29.99 GBP

This paper looks at total quality management (TQM) in relation to the service industry. The paper begins by providing the background to TQM, and follows with an examination of TQM gurus. Examples of TQM are provided and the paper uses British Airways (BA), Toyota, and Motorola as case studies. Other TQM models are evaluated before conclusions are made.

 

KEYWORDS: Total quality management, TQM, service industry, TQM gurus, British Airways, BA, Motorola, Toyota,

 

C/HR/1090. Dissertation. Impacts of union-led BA strike on employees' perception of UK Trade Unions

WORDS:
9350
DATE:
2011
PRICE:
99.99 GBP

The dissertation investigates the influence of union-led strikes on the overall perception of Trade Unions in the UK conducting a study of the British Airways (BA) strike of 2010. Literature is reviewed on the role of trade unions in UK society, their perceptions by general public and company employees, UK legislation related to strike actions, etc. The methodology is based on secondary sources and primary data obtained from interviews with London public, BA employees and managers: both members and non-members of the Union. Conclusions are made about unfavourable impacts of the BA strike on the reputation of the unions.

 

KEYWORDS: Dissertation, BA strike, perception of unions, British Airways,

 

C/B/4069. Presentation + notes. An examination of the merger between Iberia and British Airways

WORDS:
0
ADD-ONS:
22 slides
DATE:
2011
PRICE:
29.99 GBP

This presentation with brief notes focuses on the merger between Iberia and British Airways (BA). The presentation outlines the potential motives for the merger, and identifies possible financial and managerial motives. The implications of the merger on the shareholders are assessed, and the presentation identifies whether the merger was a success or not.

 

KEYWORDS: Presentation, merger, Iberia, British Airways, BA, financial motives, managerial motives, shareholders!,

 

C/M/2189. Proposal. Role of leadership in transformational change within organizations: case study of British Airways

WORDS:
2400
DATE:
2011
PRICE:
29.99 GBP

The paper proposes research into the contribution of leadership in the success of organisational change offering a case study of British Airways (BA). The importance of transformational change in organisations is explained, the aims and objectives of the research are outlined, the topics of the literature review are defined, BA history is reviewed, the methodology of the proposed research is described.

 

KEYWORDS: Proposal, role of leadership, transformational change, British Airways, BA,

 

C/HR/1035. Strategic Human Resource Management in British Airways

WORDS:
3850
DATE:
2011
PRICE:
39.99 GBP

The paper examines the policy of strategic human resource management (SHRM) used by British Airways (BA) highlighting the problems faced by BA, i.e. the rivalry between top management and staff, and poor customer service. Employee relations and leadership in BA are discussed, a new mission, vision and human resource (HR) strategy are suggested, potential barriers to the implementation of changes are considered.

 

KEYWORDS: Strategic Human Resource Management, SHRM, British Airways, BA,

 

C/M/2111. Issues of HRM and organisational culture at British Airways

WORDS:
700
DATE:
2011
PRICE:
9.99 GBP

The paper offers a case study of human resource (HR) issues at British Airways (BA) justifying the methodology of the research, discussing the reputation of BA damaged by job cuts during the recent recession, and arguing the need for change in BA organisational culture towards employee-focused and customer-based approaches.

 

KEYWORDS: human resource issues, organisational culture, British Airways, BA,

 

C/HR/962. Employee relations in British Airways

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the changes within the workforce of the civil aviation industry over the past three decades examining a shift in the approach to employee relations taken by British Airways (BA). PESTEL analysis of BA is conducted, a new model of employee relations at BA is described.

 

KEYWORDS: Employee relations, British Airways, BA, PESTEL,

 

C/B/3614. Issues of British Airways: Review of Walsh's Speech

WORDS:
1050
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the performance of British Airways (BA) in the challenging environment of the airline industry commenting on the speech delivered by BA CEO Willie Walsh, and addressing the issues faced by the company with regard to false information reported by the media, employee resistance to change, lack of investors’ support, etc.

 

KEYWORDS: British Airways, BA, CEO Willie Walsh,

 

C/M/1987. Dissertation. Change management in British Airways

WORDS:
10750
DATE:
2011
PRICE:
109.99 GBP

The dissertation addresses the issues of change management using British Airways (BA) as a case study. Literature is reviewed on the theory of change management including definitions and types of change, change management models, change management in the aviation industry, etc. SWOT analysis of BA is performed. The methodology of the research is based on the analysis of secondary sources. Conclusions are made about the ways to deal with employee resistance to the change and increase the level of employee involvement.

 

KEYWORDS: Dissertation, change management, British Airways, BA, SWOT, employee involvement,

 

C/HR/946. British Airway Employee Relations

WORDS:
2500
DATE:
2011
PRICE:
29.99 GBP

This paper examines British Airways (BA) in relation to employee relations. This is done through use of a detailed PESTL analysis, which looks at the political, economic, social, technological and legal aspects that affect the organization. The paper discusses the contextual impact on BA’s strategy, and the changes to approaches of employee relations at BA are assessed.

 

KEYWORDS: British Airways, BA, employee relations, PEST!,

 

C/M/1939. Dissertation. Managing Culture at British Airways: Hype, Hope and Reality

WORDS:
12450
DATE:
2011
PRICE:
129.99 GBP

The dissertation investigates the management of corporate culture in British Airways (BA) during the period of the company’s transformation. An overview of BA is presented, their history is described. The review of academic literature touches on the theory of corporate culture, change management, buѕinеѕѕ culturе altеratiоnѕ, cultural change in BA, the human resource policy of ‘Putting Pеоplе Firѕt’, the challenges faced by BA, i.e. staff strikes, etc. The dissertation employs the methods of qualitative research based on secondary data. Conclusions are made about the effectiveness of BA recrutiment and selection policies, training programmes, reward management, etc. in the process of the company’s cultural changе.

 

KEYWORDS: Dissertation, Culture at British Airways, BA, cultural change, culture managment,

 

C/F/1041. Dissertation. The increasing demands for disclosure of social and environmental information: Implications for big companies

WORDS:
12900
DATE:
2011
PRICE:
129.99 GBP

This dissertation aims to assess the influences that big companies have on the increasing demand for the disclosure of social and environmental information. The study aims to identify the factors that determine the disclosure of social and environmental information, to assess the consequences of growing demand of disclosure Social and environmental information, both positive and negative sides, and to examine the relationship between the disclosure of social and environmental information and financial performance. The review of literature discusses topics like the evolution of social and environmental accounting (SEA), social and environmental accounting take up, social disclosure, and environmental disclosure. Data is collected through use of case study analysis. The companies examined are Royal Dutch Shell Plc, Marks and Spencer, British Airways, Tesco, Toyota, Nike Inc, and Procter and Gamble. The company background, factors determining SEA disclosure, consequences of increased SEA disclosure, and the relationship between increased SEA disclosure and financial performance are examined for each case study. All of the results are discussed, and the paper provides recommendations.

 

KEYWORDS: Dissertation, social and environmental accounting, SEA, Royal Dutch Shell Plc, Marks and Spencer, British Airways, Tesco, Toyota, Nike Inc, Procter and Gamble, social and environmental information,

 

C/F/1032. Financial analysis of British Airways

WORDS:
1400
ADD-ONS:
Excel Data
DATE:
2011
PRICE:
19.99 GBP

This paper evaluates the financial performance of British Airways, focusing on their performance for the financial years 2008-2010. The paper presents an overview of British Airways followed by the analysis of suitable financial ratios of British Airways including interest ratios, gearing ratios, and current ratios. The second part of this paper provides a comprehensive analysis of share performance of British Airways and forecast of share performance for the next 12 months. All calculations are provided in the appendix.

 

KEYWORDS: Financial Analysis, Share Performance, Financial Ratios, British Airways,

 

C/F/1031. Financial and strategic analysis of British Airways

WORDS:
2800
ADD-ONS:
Excel Data
DATE:
2011
PRICE:
29.99 GBP

This paper evaluates the financial performance of British Airways, focusing on their performance for the financial years 2008-2010. The paper presents an overview of British Airways followed by the analysis of suitable financial ratios of British Airways including interest ratios, gearing ratios, and current ratios. The second part of this paper provides a comprehensive analysis of share performance of British Airways and forecast of share performance for the next 12 months. All calculations are provided in the appendix. This is, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to British Airways. Porter's 5 Forces analysis of British Airways is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting British Airways.

 

KEYWORDS: Financial Analysis, Share Performance, Financial Ratios, British Airways, PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS,

 

C/B/3452. Porter's 5 Forces analysis of British Airways

WORDS:
700
DATE:
2011
PRICE:
9.99 GBP

This paper analyses British Airways, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting British Airways.

 

KEYWORDS: Porter, 5 forces, five forces, British Airways,

 

C/B/3451. PESTEL and Porter's 5 Forces analyses of British Airways

WORDS:
1350
DATE:
2011
PRICE:
19.99 GBP

This paper critically analyses British Airways, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting British Airways. The Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of British Airways.

 

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, British Airways,

 

C/B/3450. SWOT analysis of British Airways

WORDS:
550
DATE:
2011
PRICE:
9.99 GBP

This paper evaluates British Airways, using a detailed SWOT analysis. This analysis is conducted to audit British Airways and its environment, and focuses on the strengths, weaknesses, opportunities and threats of British Airways.

 

KEYWORDS: SWOT, TOWS, British Airways,