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British Airways

S/M/336. Critical Analysis of British Airways

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

The paper reviews the work 'Managing Culture at British Airways: Hype, Hope and Reality' analysing the transformation of British Airways (BA) after their losses in early 1980s to the 'world's most profitable carrier' in 1990s. The issues of culture change and organisational leadership are addressed with reference to BA.

 

KEYWORDS: British Airways, BA, culture, leadership,

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