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British Airways

S/B/559. Dissertation. British Airways: Business strategy

WORDS:
18050
DATE:
2010
PRICE:
189.99 GBP

The dissertation investigates the business strategy of British Airways (BA) providing a review of literature on the theory of strategy including the concept of strategy, strategic models and their critical analysis. Analysis of the airline industry is performed using the models of PEST, Porter's five forces and SWOT, BA analysis is conducted critically evaluating the company's business strategy. Research methodology is described outlining advantages and disadvantages of data collection techniques, research strategies and approaches. Conclusions are made about BA strategies and their outcomes.

 

KEYWORDS: Dissertation, British Airways Business strategy, PEST, SWOT, Porter’s Five Forces, airline industry,

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