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British Airways
S/B/481. British Airway Recovery Strategy
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at various functions of the airline business discussing the business models of British Airways (BA) over the 1990s, comparing them to the business model of the European low-cost carriers, and discussing the BA strategy in cost reduction, improvement of product and service quality, effective branding, etc.
KEYWORDS: British airways, BA, business model, low-cost carriers,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: British Airways
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