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British Airways

P/M/448. British Airways tickets online: which website to choose?

WORDS:
1500
DATE:
2005
PRICE:
19.99 GBP

The paper evaluates the effectiveness of two websites selling British Airways tickets describing the basic differences between them and providing a review of theories related to individual value systems, transaction costs, e-commerce, etc. Conclusions are made about the advantages of the websites from the companys and the customers perspective. Report is comparing www.britishairways.com and www.travelsupermarket.com websites.

 

KEYWORDS: british, airways, tickets, online, website, choose,

 
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