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British Airways

P/EI/55. E-commerce in British Airways and Travel Supermarket

WORDS:
1500
DATE:
2005
PRICE:
19.99 GBP

Defining the Internet as a global marketplace the paper examines the advantages and disadvantages of e-commerce (EC) outlining EC models and focusing on the ones used by British Airways and Travel Supermarket. The attractiveness of the companies Websites is discussed.

 

KEYWORDS: ei, e-commerce, british, airways, travel, supermarket,

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