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British Airways

P/B/349. Dissertation. British Airways Investigation

WORDS:
12000
DATE:
2004
PRICE:
129.99 GBP

The dissertation analyses the performance of the British Airways Company. The review of literature provides information about the development of the airline industry over the past decades identifying strategic trends and business difficulties, and focusing on the British Airways (BA) practices. The author uses a combination of primary research data collection (interviews, questionnaires) and secondary research methods (printed and online sources). The findings obtained in the research are described within the frameworks of the following models: PESTEL, SWOT, Porter's Five Forces, Ratio Analyses, Share Price Analysis, Ansoff Matrix, etc. Recommendations are given about the ways to increase BA competitiveness in the global market.

 

KEYWORDS: dissertation, british, airways, investigation,

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