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British Airways

C/M/2189. Proposal. Role of leadership in transformational change within organizations: case study of British Airways

WORDS:
2400
DATE:
2011
PRICE:
29.99 GBP

The paper proposes research into the contribution of leadership in the success of organisational change offering a case study of British Airways (BA). The importance of transformational change in organisations is explained, the aims and objectives of the research are outlined, the topics of the literature review are defined, BA history is reviewed, the methodology of the proposed research is described.

 

KEYWORDS: Proposal, role of leadership, transformational change, British Airways, BA,

 
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