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British Airways

C/M/1939. Dissertation. Managing Culture at British Airways: Hype, Hope and Reality

129.99 GBP

The dissertation investigates the management of corporate culture in British Airways (BA) during the period of the company’s transformation. An overview of BA is presented, their history is described. The review of academic literature touches on the theory of corporate culture, change management, buѕinеѕѕ culturе altеratiоnѕ, cultural change in BA, the human resource policy of ‘Putting Pеоplе Firѕt’, the challenges faced by BA, i.e. staff strikes, etc. The dissertation employs the methods of qualitative research based on secondary data. Conclusions are made about the effectiveness of BA recrutiment and selection policies, training programmes, reward management, etc. in the process of the company’s cultural changе.


KEYWORDS: Dissertation, Culture at British Airways, BA, cultural change, culture managment,

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