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British Airways

C/HR/232. Importance HRM Practices in Organisation Strategy: Case Study of British Airways

WORDS:
2500
DATE:
2007
PRICE:
29.99 GBP

The paper reports on British Airways (BA) reviewing their growth over the past decades, identifying the main external factors that have exerted pressure on the company, and discussing the ways to attract an effective workforce to BA. The issues of psychological contract are addressed, the features of a learning organisation are described with reference to BA.

 

KEYWORDS: British Airways, BA, HRM, workforce, psychological contract,

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