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British Airways

C/HR/1035. Strategic Human Resource Management in British Airways

WORDS:
3850
DATE:
2011
PRICE:
39.99 GBP

The paper examines the policy of strategic human resource management (SHRM) used by British Airways (BA) highlighting the problems faced by BA, i.e. the rivalry between top management and staff, and poor customer service. Employee relations and leadership in BA are discussed, a new mission, vision and human resource (HR) strategy are suggested, potential barriers to the implementation of changes are considered.

 

KEYWORDS: Strategic Human Resource Management, SHRM, British Airways, BA,

 
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