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British Airways

C/F/1031. Financial and strategic analysis of British Airways

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29.99 GBP

This paper evaluates the financial performance of British Airways, focusing on their performance for the financial years 2008-2010. The paper presents an overview of British Airways followed by the analysis of suitable financial ratios of British Airways including interest ratios, gearing ratios, and current ratios. The second part of this paper provides a comprehensive analysis of share performance of British Airways and forecast of share performance for the next 12 months. All calculations are provided in the appendix. This is, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to British Airways. Porter's 5 Forces analysis of British Airways is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting British Airways.


KEYWORDS: Financial Analysis, Share Performance, Financial Ratios, British Airways, PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS,

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