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British Airways

C/B/3614. Issues of British Airways: Review of Walsh's Speech

WORDS:
1050
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the performance of British Airways (BA) in the challenging environment of the airline industry commenting on the speech delivered by BA CEO Willie Walsh, and addressing the issues faced by the company with regard to false information reported by the media, employee resistance to change, lack of investors’ support, etc.

 

KEYWORDS: British Airways, BA, CEO Willie Walsh,

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