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British Airways

C/B/1743. Proposal. Price Risk to British Airways from Low Cost Carriers

WORDS:
400
DATE:
2009
PRICE:
9.99 GBP

The paper offers a proposal of the research into the risks involved in the pricing strategy of the low cost short haul carriers focusing on the price risk to British Airways (BA), the major carrier in UK airline industry, from the low cost carriers such as easyJet. The structure and objectives of the proposed research are outlined.

 

KEYWORDS: Proposal, British Airways, BA, easyJet, UK airline industry, low cost short haul carriers,

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