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Brecon Carreg
C/OM/61. Logistics Strategy of Brecon Carreg
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper reports on Brecon Carreg (BC), a bottled water manufacturer in the UK, analyzing their logistics strategy and discussing the relevance of the models of SWOT, PEST, resource based analysis, portfolio analysis and industry analysis in relation to logistics. Strategic approaches to supply chain management, change management and logistic performance are reviewed evaluating BC strategy, scenarios and implications of the process strategy, market strategy and channel strategy are discussed.
KEYWORDS: Logistics, Supply Chain, Process Strategy, Market Strategy, Channel Strategy,
Other Papers On: Brecon Carreg
Other Papers On: Supply Chain and Logistics
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