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Bransfield Medical Group
C/B/1789. Public relations strategy for Bransfield Medical Group and MediClinic
- WORDS:
- 4700
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the importance of strategic public relations (PR) and positive media reports for modern businesses offering a PR plan for Bransfield Medical group related to their purchase of MediClinic. Situational analysis is conducted including consumer and media audit to determine the SWOT features of the industry, a PR strategy for MediClinic incorporation is developed detailing PR activities for 2009-2012 and suggesting recommendations about crisis management, success measurement, budgeting, etc.
KEYWORDS: Public Relations, Advertising, Marketing, PR, Branford Medical, MediClinic, SWOT,
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