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Boots Group Plc

S/B/394. What does the Future Hold for Boots?

WORDS:
2900
DATE:
2005
PRICE:
29.99 GBP

The paper examines the position of Boots in the pharmaceutical industry reviewing the company's history, describing their competitors, identifying the trends in their behaviour, the prospects of their merger with another large pharmacy group and new ways to boost their business. The factors affecting the performance of Boots in the chemist sector are outlined using the models of PESTE and SWOT. Recommendations for the company management are suggested.

 

KEYWORDS: Boots, chemists, pharmacy, PESTE, SWOT,

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