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Boots Group Plc

P/M/561. Development of new nail polish by Boots

WORDS:
7500
DATE:
2005
PRICE:
79.99 GBP

The paper reports on the development of a new ?instant dry nail polish by Boots providing external and internal environmental analysis of the position of Boots in the nail polish market (using SWOT), outlining their main competitors, customers, steps in the new product development, sales estimation, etc. Marketing strategy analysis is conducted including the analysis of the product life-cycle, branding, pricing, promotion, etc.

 

KEYWORDS: development, nail, polish, boots,

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