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Boots Group Plc

E/M/110. Pre-holiday shopping: market research and sales proposal for Boots Group Plc

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper examines pre-holiday shopping in the UK offering a proposal to open a holiday shop within Boots. Analysis of the existing Boots sales is conducted, the shop design is described, consumers’ attitudes towards pre-holiday shopping are studied, market opportunities for retailers are identified.

 

KEYWORDS: Pre-holiday shopping, Boots,

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Thank you very much! The paper is right to the point and it's going to be very helpful. Thanks again. Lilly