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Boots Group Plc

C/M/1899. Examination of Boots loyalty card scheme

WORDS:
1100
DATE:
2011
PRICE:
19.99 GBP

This paper examines Boots loyalty card scheme, the advantage card. The paper aims to examine relationship marketing and consumer society. An outline the scheme is provided, and the paper discusses how it benefits both boots and customers. The ethical considerations of the advantage card are discussed, and the paper concludes by assessing how useful the card may be to other marketing practitioners.

 

KEYWORDS: Boots, Loyalty card scheme, advantage card, relationship marketing, consumer society!,

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