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Boots Group Plc

C/M/1713. Marketing Communications Strategies in Boots

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the business opportunities open to the UK pharmacy Boots discussing the strategies of their penetration into the UK dentistry market, and analysing the effectiveness of the company’s sales promotion campaign aimed to increase customer loyalty. A media advertising plan and a direct marketing campaign are suggested to build awareness of Boots’ products. The paper has no references.

 

KEYWORDS: Marketing Communications, Boots, customer loyalty, brand awareness,

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