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Boots Group Plc

C/M/1709. Analysis of Boots and the marketing communication strategies

WORDS:: 2050
DATE:: 2010
PRICE:: 29.99 GBP

This paper focuses on Boots, a health and beauty retailer, and answers four questions on marketing communications. Each response gives detailed plans and campaigns to improve the marketing and customer base of the company. The first question is Outline a research proposal looking at the chances of Boots capturing a segment of the £2 billion Dental Market. The second question is to Construct a sales promotion campaign plan to increase customer loyalty to Boots in the UK. The third question suggests an advertising media plan to build awareness of boots products. The last question requests a proposal for a direct marketing campaign aiming to build consumer brand loyalty to Boots in the UK. This paper does not include a reference list.

KEYWORDS: Boots, health, beauty, marketing, campaigns, customer loyalty, advertising, media plan, brand loyalty,