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Boots Group Plc

C/B/305. Report on Boots PLC

WORDS:

1900

DATE:

2005

PRICE:

19.99 GBP

This report focuses on the retail industry, particularly the health and beauty industry in the United Kingdom, in order to identify the competitive environment in which Boots the Chemist plc operates. An evaluation was made of the current Boots plc current corporate strategy in the light of the findings of the report. The report is in three sections, a PESTLE analysis of the industry, and then an analysis of the retailing industry using Porters Five Forces of competition. The report concludes with a SWOT of Boots the Chemist plc. and an evaluation of the Boots plc current strategy. The retail industry is operating in a mature market, with intense competition between a very concentrated numbers of incumbents. In recent years the high street traditional retailers such as Boots and WH Smiths have suffered at the hands of the supermarkets. However, changes in focus and a return to their core competencies may enable Boots plc to remain competitive and grow their market share successfully.

KEYWORDS: boots, plc,