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Boo.com

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C/F/1144. Financial strategy and business life cycle

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the key components of a financial strategy and its link with the business life cycle of the organisation. Financial strategies of Microsoft, Cisco Systems, British Petroleum (BP) and Boo.com are analysed and compared.

 

KEYWORDS: Financial strategy, business life cycle, Microsoft, Cisco Systems, British Petroleum, BP, Boo.com,

 

C/B/3790. Why did Boo.com fail?

WORDS:
3700
DATE:
2011
PRICE:
39.99 GBP

The paper examines the causes of failure of the e-commerce clothing retailer Boo.com analysing their faults in planning, marketing and advertising, poor web design, and the impact of the competitive environment. PEST analysis is conducted of the factors that contributed to the company’s failure. Recommendations are suggested about the importance of environmental analysis for start-up companies.

 

KEYWORDS: Boo.com, business failure, PEST, e-commerce, environmental analysis,