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S/M/380. Transformational Change: theory and case study of Short Brothers, a UK branch of Bombardier group

WORDS:
3700
DATE:
2008
PRICE:
39.99 GBP

The paper examines the concept of transformational change (TC) outlining approaches to strategic change, the elements and features of TC, the forces influencing TC, the strategies of TC management, organisational and managerial competences needed for transformation, etc. A case study is conducted of a successful TC in Short Brothers, a UK branch of Bombardier group (Canada).

 

KEYWORDS: transformational change, strategic change, Short Brothers,