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Body Shop
P/B/838. Body Shop: history and ethical code
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the cosmetic company Body Shop (BSI) describing the foundation of the company, their development into a global business, the key success factors and marketing strategies, etc. The criticism of BSI practices is reviewed discussing the issues of corporate social responsibility (CSR) and BSI ethical claims.
KEYWORDS: body, shop, history, ethical, code,
Other Papers On: Corporate Social Responsibility
Other Papers On: Body Shop
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Keywords Tag Cloud
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