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Body Shop
P/B/838. Body Shop: history and ethical code
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the cosmetic company Body Shop (BSI) describing the foundation of the company, their development into a global business, the key success factors and marketing strategies, etc. The criticism of BSI practices is reviewed discussing the issues of corporate social responsibility (CSR) and BSI ethical claims.
Other Papers On: Corporate Social Responsibility
Other Papers On: Body Shop
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Keywords Tag Cloud
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