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C/M/264. Body Shops Marketing Strategies: The Past, Present and Future

WORDS:: 2000
DATE:: 2005
PRICE:: 29.99 GBP

This paper provides brief history and analysis of the Body Shop itself. Moreover, assesses it current marketing strategies as well as their contribution to the present recovery of the company in compare to very poor position in end of nineties and up to year 2002. The report considers Porters generic strategies, drawing a logic line between them and those employed by Body Shop. Finally, the paper runs a discussion upon the possible future marketing strategies, which will be used or should be considered by Body Shop in light of the challenges of the contemporary markets, external environments and changes in customer needs, wants and preferences. The specific attention is paid to the next three year period.

KEYWORDS: body, shops, marketing, strategies, past, future,

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