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Body Shop

C/B/2691. Body Shop's entry into China

WORDS:
3750
DATE:
2010
PRICE:
39.99 GBP

The paper examines the possible entry of The Body Shop to China investigating the Chinese beauty and cosmetics market by conducting its PEST, competitors and value chain analysis. Core competences of The Body Shop are identified, their market entry mode is discussed.

 

KEYWORDS: The Body Shop, China, PEST, competitor analysis, value chain,

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