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Body Shop
C/B/1775. Proposal. International Retailing Management: How can Body Shop enter Chinese market?
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a research proposal into the perceptions, attitudes and behaviour of Chinese female customers towards the Body Shop. The study aims to develop appropriate marketing and branding strategies that marketers of the Body Shop can use to enter and gain success in the Chinese cosmetic market. Literature is reviewed on the theory of international retailing, consumer behaviour, etc. Research methodology and data collections techniques are described including interviews and questionnaires. The ethical considerations of the research are considered.
KEYWORDS: Proposal, Body Shop, branding, consumer behaviour, marketing, international retailing,
Other Papers On: Marketing Dissertations
Other Papers On: International Business
Other Papers On: International Business in China
Other Papers On: International Marketing
Other Papers On: Body Shop
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Keywords Tag Cloud
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