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Body Shop

C/B/1666. New product development by Body Shop

WORDS:
3400
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the new product Clairsonic to be launched in Singapore by the Body Shop conducting analysis of new market within the frameworks of PEST, SWOT and Porter’s Five Forces models. Factors associated with the Singapore market are discussed, the segmentation of potential customer groups is considered suggesting branding and marketing mix strategies for the company.

 

KEYWORDS: Body Shop, new product launch, Singapore, PEST, SWOT, Porter’s Five Forces,

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