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BMI Airlines
P/B/347. Scenario planning for Bmibaby
- WORDS:
- 3000
- DATE:
- 2004
- PRICE:
- 39.99 GBP
The paper looks at the importance of scenario planning in business practices presenting a case study of Bmibaby, a subsidiary of British Midlands Airways Company. The procedure of building scenarios for the company's strategic development in the future is outlined using SWOT (TOWS) matrix.
Other Papers On: BMI Airlines
Other Papers On: SWOT Analysis
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