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BMI Airlines
E/M/152. CRM strategy of low-cost airlines
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines CRM strategies used in low-cost airlines presenting an overview of the air travel market, addressing the problems of online booking, and analysing the strategies of customer relationship management in Ryanair, EasyJet and bmi baby.
KEYWORDS: CRM, low-cost airlines, Ryanair, EasyJet, bmi baby,
Other Papers On: EasyJet
Other Papers On: BMI Airlines
Other Papers On: RyanAir
Other Papers On: Charter and Low Cost Airlines
Other Papers On: Customer Relationship Management (CRM)
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