Browse our collection of papers in
Blacks Leisure Group plc
C/B/1004. Marketing Management in Black Leisure Group
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper defines the concepts of corporate strategy (CS) and marketing strategy (MS) offering a case study of Black Leisure Group, a UK company dealing with sports goods. The methods of MS development used by the company are reviewed, the Ansoff, marketing mix and SMART analysis of the company is conducted.
KEYWORDS: Blacks Leisure Group, marketing strategy, Ansoff, marketing mix, SMART,
C/B/1203. Developing and Sustaining Competitive Advantage of Blacks Leisure Group
- WORDS:
- 2600
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the current position of Blacks Leisure Group, the UK leading retailer of outdoor sporting goods. Analysis is conducted to investigate the reasons behind the company's decline in sales and help to develop and sustain their competitive advantage. References are made to related concepts and theories, the SWOT and Intensive Growth models are used.
KEYWORDS: SWOT, Intensive Growth, Blacks Leisure Group, competitive advantage, core competence,
C/M/917. Brand Equity for Black's Leisure Group
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the operations of Black's Leisure group through the years using Aaker's brand equity model and applying it to the products and services offered by Black's Leisure group. Strategies are suggested to manage and increase brand equity for the products and services of the organization.
KEYWORDS: Brand, Blacks Leisure, Equity, Aaker,
S/B/414. Sustaining competitive advantage for Blacks Leisure Group
- WORDS:
- 2200
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the performance of Blacks Leisure Group examining the strategies used to maintain their competitive advantage. The changes of today's marketing environment are considered with reference to reading and leisure industries, strategies used by Blacks Leisure's competitors are discussed, Porter's five forces and Value Chain analysis of the company is conducted.
KEYWORDS: Blacks Leisure Group, competitive advantage, Porters five forces, Value Chain,
S/B/415. Blacks Leisure Group: Where do we want to be and how might we get there?
- WORDS:
- 1800
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper reports on the objectives set in the mission statements of Blacks Leisure Group examining the marketing strategies that may be used to achieve these objectives within the frameworks of the Ansoff matrix, SMART and Marketing Mix approaches to market segmentation, targeting and positioning.
KEYWORDS: Blacks Leisure Group, marketing strategies, Ansoff matrix, SMART, Marketing Mix,
S/B/416. Black's Leisure Group Strategic Analysis
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents strategic analysis of Black's Leisure Group Plc using the frameworks of PEST, Competitive Audit, Porter's Five Forces model, SWOT, etc. The company's business, primary and support activities are described.
KEYWORDS: Blacks Leisure Group, PEST, competitive Audit, Porters Five Forces, SWOT,
S/M/418. Black Leisure Group brand equity
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the features of brand providing a review of theoretical approaches to brand strategy and analysing brand equity of Black Leisure Group. The background of the company is described, the dimensions of brand equity are identified in the light of the Aaker model addressing the concepts of brand awareness, brand association, brand loyalty, etc. Recommendations are suggested for Black Leisure Group to create strong brands in the market.
KEYWORDS: Black Leisure Group, brand equity, Aaker model,
C/B/874. Strategic Analysis of Blacks Leisure Group Plc
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper presents a business environment analysis of Blacks Leisure group Plc, a UK outdoor leisure equipments' retailer. The analysis of the industry is conducted using PEST, competitive and Porter's Five Forces models, the internal analysis of Blacks is performed in terms of their assets, core competencies, primary and supporting activities, SWOT features, market, etc.
KEYWORDS: Blacks Leisure Group Plc, Business environment analysis, PEST, Competitive audit, Port,
C/B/914. Business Environment Analysis of Blacks Leisure Group
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper presents business environment analysis of Blacks Leisure group, a leading UK retailer in outdoor leisure equipments. The analysis of the industry is conducted using PEST, competitive and Porter's Five Forces models. Internal analysis of Blacks is performed in terms of the company's assets, core competencies, primary and supporting activities, SWOT features and an overall market overview.
KEYWORDS: Blacks Leisure Group, Business environment analysis, PEST, Competitive audit, Porters,
C/F/112. Analysis of the Financial Performance (Ratio Analysis) of the Blacks Leisure Group plc.
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
Blacks Leisure Group plc. is the largest UK retailer of sports and outdoor apparels. It comprises several brand-name stores such as Blacks and Millets as well as Spirit and Just Add Water, the leading retail chain in the newly emerging UK boardwear market. The report analyses the company financial performance for the years 2004 and 2005 by using various ratios: profitability, liquidity, gearing, investor ratios, corporate ratios. The author analyses the financial progress of the company in 2005 as compared to 2004 and makes assumptions about the groups strategic orientation and market behaviour. Where appropriate, the author gives recommendations as to which steps the company might wish to undertake if it is to continue its growth. Finally, the report concludes with an examination of limitations of the ratio analysis.
KEYWORDS: f, financial, performance, ratio, analysis, blacks, leisure, plc,
P/F/410. Ratio analysis of Blacks Leisure Group
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper performs financial analysis of Blacks Leisure Group PLC, a UK outdoor retailer, comparing the companys financial performance in 2004 and 2005 along the lines of profitability ratios, liquidity ratios, investment ratios and gearing ratios.
KEYWORDS: f, ratio, blacks, leisure,
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