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Blacks Leisure Group plc

S/M/418. Black Leisure Group brand equity

WORDS:
2800
DATE:
2008
PRICE:
29.99 GBP

The paper examines the features of brand providing a review of theoretical approaches to brand strategy and analysing brand equity of Black Leisure Group. The background of the company is described, the dimensions of brand equity are identified in the light of the Aaker model addressing the concepts of brand awareness, brand association, brand loyalty, etc. Recommendations are suggested for Black Leisure Group to create strong brands in the market.

 

KEYWORDS: Black Leisure Group, brand equity, Aaker model,

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leisure blacks black plc ratio equity advantage brand strategic sustaining competitive we developing marketing performance financial management business environment c
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