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Blacks Leisure Group plc
S/B/415. Blacks Leisure Group: Where do we want to be and how might we get there?
- WORDS:
- 1800
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper reports on the objectives set in the mission statements of Blacks Leisure Group examining the marketing strategies that may be used to achieve these objectives within the frameworks of the Ansoff matrix, SMART and Marketing Mix approaches to market segmentation, targeting and positioning.
KEYWORDS: Blacks Leisure Group, marketing strategies, Ansoff matrix, SMART, Marketing Mix,
Other Papers On: Strategic Analysis
Other Papers On: Blacks Leisure Group plc
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