Browse our collection of papers in
Blacks Leisure Group plc
C/M/917. Brand Equity for Black's Leisure Group
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the operations of Black's Leisure group through the years using Aaker's brand equity model and applying it to the products and services offered by Black's Leisure group. Strategies are suggested to manage and increase brand equity for the products and services of the organization.
KEYWORDS: Brand, Blacks Leisure, Equity, Aaker,
Other Papers On: Blacks Leisure Group plc
Other Papers On: Branding
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thanks, an excellent product and service.Max
